The choice by John Lewis’ new managing director Pete Ruis to revive the worth pledge marks a change of course from his predecessor.
“After we eliminated the worth promise, folks routinely assumed that every one costs went up… that wasn’t essentially the case,” stated Mr Ruis.
Mr Ruis stated the pledge had not been “match for objective” in 2022, with workers counting on pencils and spreadsheets to maintain monitor of rivals’ costs.
The brand new coverage will solely apply to branded merchandise, with software program monitoring costs from rivals, together with Marks & Spencer and Home of Fraser.
Mr Ruis didn’t say how a lot the reintroduction would value the retailer.
